The $2 Bitcoin

Someone figured out that public markets will pay $2 for every $1 of Bitcoin you promise to buy, and now everyone's racing to cash in.
The latest player just announced they're raising $425 million to buy Ethereum. And according to the rumors I'm hearing, there are at least a dozen more of these vehicles in the pipeline.
Here's the beautiful math that makes it all work. You start with, say, $100 million. You announce your Bold Crypto Strategy™. The market, willing to pay a premium on the underlying assets to gain easy crypto exposure, decides your company is now worth $150 million. Never mind that you're just a holding company with a Coinbase account.
Now comes the clever part. You take that $150 million valuation and issue new shares. Investors buy them because hey, you're trading at only 1.5x your crypto holdings while MicroStrategy trades at 2x. You look cheap! You take their money, buy more crypto, and suddenly you're holding $200 million in assets. The market revalues you at $300 million.
MicroStrategy cracked the code first, and credit where it's due—they've played it masterfully. They transformed a struggling software company into a $90 billion Bitcoin vehicle. Michael Saylor will go down in financial history either as a visionary or a cautionary tale, but right now? He's winning by any measure that matters.
The innovation here is recognizing that public markets have a bug in their pricing mechanism. They'll pay massive premiums for crypto exposure wrapped in a corporate structure. Maybe it's because institutional investors don’t know how to buy Bitcoin directly. Maybe it's the leverage these structures enable. Maybe it's because it can be put in tax-advantaged retirement accounts. Whatever the reason, the premium is real and tradeable.
But here's where it gets interesting. These companies aren't just sitting on their inflated valuations. They're using them. Convertible bonds, credit facilities, at-the-market equity programs—every financial tool available to turn paper gains into real buying power. It's recursive leverage, and when it works, it works spectacularly.
When Bitcoin rises 10%, these stocks jump 30%. The math is simple: if you're leveraged 3-to-1, every move gets amplified. For early investors who understand the game, it's been incredibly profitable. For management teams, it's the best job in finance—get paid to buy and hold crypto with other people's money.
But competition will push the boundaries of this strategy. When everyone's running the same playbook, differentiation matters. So the next wave promises more sophisticated strategies. Options overlays. Yield enhancement through lending. Multi-asset treasuries. Each iteration adds features that may or may not add value but definitely add complexity.
Now, I'm not saying this ends in disaster. Maybe the premium persists. Maybe crypto keeps rising and everyone makes money. Maybe these vehicles become the preferred way for institutions to get crypto exposure, and what looks like excess today becomes the standard tomorrow.
But there are some yellow flags worth noting.
These structures amplify volatility in both directions. A 20% crypto pullback, which is just Tuesday in cryptoland, becomes a 60% stock decline when you're leveraged. And unlike holding actual Bitcoin, these companies have real-world obligations. Debt payments. Operating expenses. Regulatory requirements.
More concerning is what happens to the narrative when a few of these blow up. The story won't be "overleveraged financial vehicle fails." It'll be "crypto bubble bursts." The technology itself will take the hit for what's essentially traditional financial engineering. We've seen this movie before with ICOs and with yield farming. Each time, the excess of the moment overshadows the legitimate innovation underneath.
The sustainable path remains what it's always been. If you believe in crypto's long-term potential, buy and hold the actual assets. Size your position appropriately. Avoid leverage. It's not as exciting as these public market plays, but you'll own the same Bitcoin whether these vehicles are trading at 3x premium or 0.5x discount.
That said, I understand the appeal of these structures. They offer liquidity, regulatory clarity, and traditional market infrastructure. For some investors, that's worth the premium. And for the clever operators creating these vehicles? They've found a genuine market inefficiency to exploit.
The $425 million Ethereum vehicle won't be the last. As long as the premium exists, smart money will keep creating new ways to capture it. Some will work out brilliantly. Others will serve as reminders that leverage cuts both ways. Most will probably muddle along somewhere in between.
The only certainty? This gap between crypto prices and public market valuations won't last forever. Markets have a way of closing obvious arbitrage opportunities, eventually. Whether that happens through crypto prices rising to match the premiums, stock prices falling to reality, or some messy combination of both remains to be seen.
Until then, the game continues.
John Rising is the co-founder and CEO of Stackup, a digital asset management platform designed to streamline crypto operations for enterprise-grade businesses. Prior to founding Stackup in 2021, John began his career in aerospace engineering, where he managed missions at SpaceX, led vehicle design at Relativity Space as its first employee, and helped design the propulsion systems in Virgin Galactic’s SpaceShipTwo.
John holds a master’s degree in engineering and management from MIT and a bachelor’s degree in engineering from USC. At Stackup, John leverages his technical expertise to champion and simplify enterprise adoption of blockchain technology, making the industry more accessible to businesses and end users alike.